About

Morra Reykjavik is the design studio of fashion and print designer Signý Þórhallsdóttir.

Our mission is to craft sophisticated garments and scarves with an effortless streak. The pieces celebrate a feeling of exuberant, feminine confidence. Each print and pattern is hand-designed in our Reykjavík studio, based on Signý’s drawings in different media. Morra works in close collaboration with small-scale manufacturers in Iceland and abroad, using only high quality natural and biodegradable fabrics. 

Signý Þórhallsdóttir studied Fashion at the Icelandic University of the Arts. After graduating in 2011 she worked for different fashion studios in New York and London before embarking on a three-year stint as a fashion and print designer for Vivienne Westwood. Signý returned to Iceland in 2018 to launch Morra Reykjavik.